Competition in the Sweet Tea Vodka Market.
I have written a bit about how much I enjoy Firefly Sweet Tea Vodka (and its flavor variations). Apparently lots of peeps feel the same way, thereby creating a national market for the product. Under our blessed free-market system (while it lasts), a successful product is sure to attract competition (from a non-governmental entity), which ultimately benefits the marketplace and the consumer.
Such is the case with Sweet Tea Vodka. The Jeremiah Weed Bourbon folks have gone national with Jeremiah Weed Sweet Tea Vodka. My daughter, knowing that I am a vodka swashbuckler, gifted me with a large bottle of the stuff, which I promptly placed in the freezer for the initial chill to be eagerly followed by a generous portion poured over ice – clear ice, of course.
It was excellent. I have not done a side by side comparison with Firefly’s product, nor do I know whether it offers a distinct advantage in price. I do know that it’s a mighty fine drink, well worth your giving it a try.
Here is a video of the intentionally mysterious “Mr. Weed†describing the origin of the stuff. I suspect that this “Down Home†video was produced on Madison Avenue, but I thought you might like to see it anyway.
Stock up now! You’ll need some of this to celebrate when Corzine loses. Of course, you’ll need even more if he doesn’t.
Comment by dan — October 27, 2009 @ 10:11 am
Awww, I hope Firefly wins the taste test. They’re my homies.
Comment by Laura — October 28, 2009 @ 12:36 pm
Who wants Sweet Tea made from a plant in New Jersey? Sweet Tea has always been made in the South and SHOULD always be made in the South. Jeremiah Weed is anything but “down home”. He is actually the fictional brainchild of Diageo VP Guy Smith as a calculated response to changing consumer preferences. Oh, and Guy Smith is also the ‘actor’ playing Jeremiah Weed here in this video. For more information on this “down home” Southern gentleman check out his Forbes profile: http://people.forbes.com/profile/guy-l-smith/44335
Comment by Peabody Flemmings — October 29, 2009 @ 2:04 pm
I love, love, love the Sweet Carolina Sweet Tea vodka and their Lemonade Vodka etc . . . yum. Jeremiah Weed is next on my list!
Comment by oddybobo — October 29, 2009 @ 2:59 pm