The goal of good marketing is to establish strong associations between the marketed brand and things like logos, tag lines, jingles and even simple but distinctive sounds. Taking this little test demonstrates how successful marketers can be at establishing those connections, often without us realizing that weâ€™ve been taught something we never intended to learn.
The test takes about a minute, and itâ€™s fun. (I scored 18/20).
Thanks to my pal Rich from my hometown.